DTC Marketers: undervalued or poor performers?

imagesKEY TAKEAWAY: People in the branded-communications industry are driven by passion and creativity, yet many in the talent pool feel undervalued, undercompensated and that they lack personal development opportunities at their current employers. That’s according to a survey conducted by Contexxt, the strategy and consulting arm of the Girls’ Lounge parent company TFQ Ventures.  Is this because of poor performance or executives who see marketing as an expense? Continue reading