DTC marketing has long been a prominent strategy for drug companies to reach consumers. From glossy magazine ads to captivating television commercials, pharmaceutical companies have invested billions in promoting their products directly to patients. However, as the healthcare landscape evolves and patient empowerment grows, there’s a compelling argument that it’s time for a significant shift – from marketing focused solely on selling products to initiatives centered around genuinely helping patients.

Pharma ads bombard consumers through various media channels, from television commercials to internet pop-ups. These advertisements often promise relief from ailments and improved quality of life. However, behind the glossy promises lie a myriad of barriers that patients face when attempting to access these advertised drugs.