Pharma ads bombard consumers through various media channels, from television commercials to internet pop-ups. These advertisements often promise relief from ailments and improved quality of life. However, behind the glossy promises lie a myriad of barriers that patients face when attempting to access these advertised drugs.
We’ve all seen them: catchy jingles, smiling actors, and promises of a “better you” thanks to a shiny new medication. Pharmaceutical advertisements are everywhere, but do they influence patients to demand specific drugs from their doctors? The answer, like many things in healthcare, is complex.