There is a misconception with a lot of people working within pharma that digital marketing is “less expensive” than traditional marketing channels. This just isn’t true by a long shot. Digital marketing encompasses a lot of tactics and as pharma shifts more money into digital they are going to find that they may need more dollars, a lot more dollars in fact, to get it right.
Drug websites
POST SUMMARY: The best digital marketing comes from a complete understanding of your audience through research, not through research that was intended for brand positioning.