- DTC marketing is not the reason why prescription drugs cost so much.
- DTC ads raise awareness around health conditions.
- DTC ads do NOT lead to unnecessary Rxs.
- The FDA needs to study what people do when they see a DTC ad.
IN SUMMARY: Novartis will price its new Mayzent multiple sclerosis drug at 88,000 dollars per year which is more proof that pharma companies could care less about the heated debate around drug pricing.
Fair, or not, pharma is going to continue to come under fire because of high drug prices, but what’s missing is the key fact that even if controls were implemented for prescription drug prices our health care costs would still be escalating. Here is a presentation on high drug prices with some sobering statistics.