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Drug Prices in DTC ads

Patient advocacy groups wrong on drug prices in DTC ads

KEY TAKEAWAY: Drug prices in TV ads don’t mean a damn thing and may scare patients away from needed prescription drugs to treat health problems. Until we address the lack of transparency around drug costs adding the list price to ads is like trying to nail jello to the wall.

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Posted on May 9, 2019May 9, 2019 As I See ItPrescription drug DTC marketing
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