Studies have shown that direct-to-consumer (DTC) advertised drugs are more expensive than non-advertised drugs. For example, a study by the Kaiser Family Foundation found that DTC-advertised drugs cost an average of $3.70 more per prescription than non-advertised drugs.
Drug Prices in DTC ads
KEY TAKEAWAY: Drug prices in TV ads don’t mean a damn thing and may scare patients away from needed prescription drugs to treat health problems. Until we address the lack of transparency around drug costs adding the list price to ads is like trying to nail jello to the wall.