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Disease state markets

AbbVie seeds new drug with disease state site

KEY TAKEAWAY: AbbVie is airing DTC ads for a disease state site on endometriosis in preparation for the launch of Elagolix.  The site and the commercial are both well done and provide a resource for women living with endometriosis.

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Posted on February 1, 2018 As I See ItDTC Review
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