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Digital talent

Can pharma attract digital talent ?

UnknownAs more and more pharma and biotech companies invest more money in digital marketing one has to wonder if they can attract digital talent in a regulated industry.

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Posted on February 27, 2018February 27, 2018 Business of the drug industry

Can pharma build in-house digital talent?

istock_000007867680xsmallPOST SUMMARY: While more CPG brands are building a digital marketing talent in-house and relying less on agencies most pharma companies are loosing digital marketers.

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Posted on October 24, 2014 Working in the industry

Why are new media people leaving pharma

outaherePOST SUMMARY: The exodus of new media pioneers from pharma is leaving a severe talent gap within the industry that can’t be filled only by agency people.  If this trend continues pharma DTC marketing will continue to be left behind as consumer marketing evolves.

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Posted on September 4, 2014September 4, 2014 in the newsInternetWorking in the industry
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