As more and more pharma and biotech companies invest more money in digital marketing one has to wonder if they can attract digital talent in a regulated industry.
Digital talent
POST SUMMARY: While more CPG brands are building a digital marketing talent in-house and relying less on agencies most pharma companies are loosing digital marketers.
POST SUMMARY: The exodus of new media pioneers from pharma is leaving a severe talent gap within the industry that can’t be filled only by agency people. If this trend continues pharma DTC marketing will continue to be left behind as consumer marketing evolves.