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Digital Pharma

Will pharma ever get digital?

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SUMMARY: Digital marketing is too damn important to leave to your agency. Pharma needs to develop digital marketing expertise in-house and have marketing people integrated within each brand team.

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Posted on October 13, 2021October 13, 2021 Digital Health

Pharma struggling with digital

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QUICK READ: Just as I had written on this site a Chief Digital Officer for a top pharma company has left after just twenty-four months on the job. Culture destroys even the best business intentions. Digital is so important to pharma but so is old business models driven by a merry-go-round of pharma lifers.

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Posted on February 21, 2020February 21, 2020 As I See ItBad practicesContrarians POVDigital Health

Why is pharma stuck in digital marketing 101?

SUMMARY: Pharma continues to allocate too much money for paid search while failing to adequately measure the key metrics of their dollars. There are a lot of opportunities to stop thinking abou “we are a regualted industry” and what is possible t drive patient behavior.

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Posted on August 26, 2019August 26, 2019 As I See ItDigital HealthDTC Spending
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