5 things pharma digital marketing needs to do before social media

"Priorities" Road Sign with dramatic clouds and sky.While we await final social media marketing guidelines from the FDA there are a number of basic digital marketing initiatives that eMarketing and brand teams should be doing 1st before trying to win social media Pioneer awards. Continue reading

Which digital tactics provide the greatest ROI for pharma marketers?

digitalmarketingAs the drug industry gets ready to invest more money into digital marketing to cut costs and increase efficiencies they have a lot of tactic available to them.  Digital marketing, today, isn’t just getting up a website it’s a combination of understanding how consumers are using the digital channel to research and make healthcare decisions.  The number one tactic that provides the greatest ROI for pharma marketers continues to be a branded pharma website but there is considerable room for improvement. Continue reading