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DTC Marketing priorities

KEY TAKEAWAY:  While pharma dabbles in mobile apps there are too many other things that DTC marketers should do to ensure they are part of the conversation.

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Posted on May 18, 2015May 18, 2015 Trends in consumer healthcare marketing

Rapidly changing digital marketing

changingdigmktgPOST SUMMARY: Digital marketing is moving at warp speed.  Pharma companies need to build capabilities in house or ensure that their digital agencies are up to speed to ensure maximum ROI.

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Posted on September 29, 2014 in the newsInternet

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