KEY TAKEAWAY: How can we forecast digital spend for pharma when “digital” encompasses so many tactics and markets?  It requires managers who understand the realm of online marketing and agencies that can clearly communicate and help prioritize spending based on patient needs and brand objectives.

KEY TAKEAWAY: Digital marketing, to be effective, has to be done right as drugs are going through the approval process, but what I have found, recently, is that pharma digital marketing budgets are taking huge hits as pharma prepares for what could be a forced new business model.