Digital health companies aim to address the numerous health care challenges, including poor patient engagement, communication gaps between patients and providers, lack of longitudinal data, inconvenience of care delivery, and insufficient clinical decision support for providers and patients. Maybe, however, they should check with patients first.
Digital Health Apps
KEY TAKEAWAY: When companies have a vested interest in “digital health” they are going to release “select” data to try and get more business, but pharma marketers have to ask “why?” and look for real insights to leverage digital health.