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Digital Excellence

How Much Should You Spend On DTC Digital Marketing?

Media2684Setting your digital marketing budget can be a bit tricky—you need to determine your overall budget, decide how much of that should be devoted to digital marketing, and then decide how to divide up your digital marketing budget in the most effective way.

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Posted on October 16, 2015 Guest Post

The state of digital excellence within pharma

obvious-mathKEY TAKEAWAY: Achieving digital excellence is difficult and hinges upon several factors, including four key ones: organizational readiness, a sense of urgency, existing knowledge, and technical capability. But what about digital marketing Linchpins?

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Posted on August 14, 2015 Business of the drug industryContrarians POVHealth information onlineInternet
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