Setting your digital marketing budget can be a bit tricky—you need to determine your overall budget, decide how much of that should be devoted to digital marketing, and then decide how to divide up your digital marketing budget in the most effective way.
Digital Excellence
KEY TAKEAWAY: Achieving digital excellence is difficult and hinges upon several factors, including four key ones: organizational readiness, a sense of urgency, existing knowledge, and technical capability. But what about digital marketing Linchpins?