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Digital budget Cuts

Is pharma cutting digital for TV?

  • New products are being launched with heavy TV but product websites remain relatively unchanged.
  •  A report from Tel Aviv-based cybersecurity firm Cheq says up to 20% of ad dollars is being stolen through digital ad fraud.
  • With more consolidation within pharma vendors bigger agencies are more likely to recommend TV as opposed to digital but this is a serious mistake
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Posted on March 21, 2019March 21, 2019 As I See ItDTC Spending
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