SUMMARY: You should never choose an agency based on size. It should be because they are a good fit with your brand team and can take your digital marketing to the next level while ensuring that everything they do is best in class.
Digital agencies
INTRODUCTION: One of the most important factors in your digital initiatives’ success, or failure, is the agency you choose. A lot of agencies are competing for our business. Ensuring you have hired the right one is essential to your brand’s success on both the HCP and consumers’ sides.
SUMMARY: Pharma has been relying on digital agencies for too long but agencies can’t begin to understand your audience like brand team members. Having a brand digital marketer constantly communicating with digital agencies is a waste of time and money.
KEY TAKEAWAY: Pharma marketers should look for a digital agency that integrates well with their organization and has a great process to develop a best-in-class digital initiative. They also need agencies that can separate the hype from the fact of digital tactics.
KEY TAKEAWAY: A good digital agency can provide great leadership in digital marketing, but a poor agency can drain resources and your budget. Finding the right digital agency is more about their understanding of “digital” and how well they can integrate with your team to provide brand driven results.