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Digital ad spending

Pharma continues to ignore digital

  • 187 commercials for about 70 prescription medications have collectively aired almost half a million times since the start of 2018.
  • Drug companies shelled out $2.8 billion, according to marketing analytics provider iSpot.tv.
  • Spending on digital remains weak for the drug industry.
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Posted on September 28, 2018 DTC Spending
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