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Cosentyx

Novartis integrates social media with Cosentyx campaign

KEY TAKEAWAY: Cosentyx is using Cyndi Lauper, and patients to talk about plaque psoriasis.  The strategy features a website on Tumblr as well as full integration with Ms Lauper on their branded website.

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Posted on April 24, 2018April 24, 2018 in the news
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