KEY TAKEAWAY: Cosentyx is using Cyndi Lauper, and patients to talk about plaque psoriasis. The strategy features a website on Tumblr as well as full integration with Ms Lauper on their branded website.
KEY TAKEAWAY: Cosentyx is using Cyndi Lauper, and patients to talk about plaque psoriasis. The strategy features a website on Tumblr as well as full integration with Ms Lauper on their branded website.