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corporate politics

Corporate politics and eMarketing: Mismatched

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SUMMARY: The biggest barrier to great healthcare marketing is corporate politics. As more companies merge or are bought out big bureaucratic processes run counter to what online marketing is all about. Those people who are willing to disrupt pharma cultures will have a great career but it takes time, effort, and empathy for patients to make changes.

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Posted on August 2, 2021August 2, 2021 Working in the industry
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