It’s 2021. Trends are a whole lot different from what they were a decade ago. This doesn’t just relate to fashion or hobby choices, either. It’s also highly relevant in the marketing world.
One of the most essential methods to generate organic traffic is content marketing when it comes to marketing. With the right content marketing strategy in place, a website has the ability to do that all-important climb to the first page of Google.
However, to win the content marketing game, you have to forget about the tactics that worked in the past. Forget about keyword stuffing and other outdated SEO methods. Below are a few strategies to implement which ensure your content marketing has a greater overall impact.
A study, published in JAMA Internal Medicine, suggests that despite good intentions, many patient educational materials are too difficult for patients and their families to grasp. The average reading level of the online materials by groups ranging from the American Society of Anesthesiologists to the American Psychiatric Association, fell anywhere from ninth grade to the sophomore year of college. That’s far above the fourth-to-sixth grade level recommended by the American Medical Association and by a number of U.S. Government agencies such as the Department of Health and Human Services.
KEY TAKEAWAY: According the Columbia Journalism Review some 47 percent of US internet users now utilize ad blocking software. Consumers are, the study says, annoyed with “advertising and the interruption it causes to their reading experience.” Focus group participants seemed to particularly hate ads that surfaced based on browsing history. As one woman put it, “Online ads are obtrusive, obnoxious, annoying.”