SUMMARY: Pharma has not embraced a content strategy when the number of online health seekers is climbing. A content management strategy can lead to a better brand-patient relationship and turn customers into brand ambassadors.
SUMMARY: Health misinformation is so bad that lawmakers, doctors, and health advocates, social media platforms made sweeping policy changes to ban or limit the spread of false health information. There is a huge opportunity for pharma to help online health seekers get accurate information but it’s going to require a realignment of processes aligned around users.
IN SUMMARY: Online health seekers are largely on their own when it comes to health content. Pharma has the opportunity to engage online health seekers via a customer-centered content strategy but it requires a realignment of processes within the organization.
KEY TAKEAWAY: Content marketing has become a hot topic in online marketing, but it seems to be lacking within pharma product websites. The goal should be to keep your readers engaged in your brand and to provide all the answers they need to help them maintain their health and make treatment decisions.