IN SUMMARY: Online health seekers are largely on their own when it comes to health content. Pharma has the opportunity to engage online health seekers via a customer-centered content strategy but it requires a realignment of processes within the organization.Continue reading
KEY TAKEAWAY: Content marketing has become a hot topic in online marketing, but it seems to be lacking within pharma product websites. The goal should be to keep your readers engaged in your brand and to provide all the answers they need to help them maintain their health and make treatment decisions.
POST SUMMARY: If you want to excel as an innovator in the future, don’t set out to copy and improve what someone else has already done. Focus on your audience and deliver a great online brand experience while answering their concerns about living with health conditions. Continue reading
POST SUMMARY: If DTC marketers want their websites to be the “go to” source for health information they need to ensure that they have the latest health information. Continue reading