KEY TAKEAWAY: If DTC marketing is to evolve and help patients make informed and educated healthcare decisions the industry needs people who both have the courage and the drive to implement changes.  We have to get away from “the same old business” of marketing.

POST SUMMARY: It’s almost 2015 but you could step into a time machine and go back 15 years and find that DTC marketing has not really changed.  What’s causing this failure?