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Celebrity endorsements

Paying $500K for one social media post?

  • Duchesnay paid Kardashian $500,000 to post about a morning sickness drug called Diclegis.
  • Kardashian’s original post didn’t include any risk information about the drug and they got into FDA trouble.
  • Trade publications are attributing Kardashian’s post to the sales increase, but that is wrong.
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Posted on July 16, 2018 As I See It
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