It was a longshot, but I decided, for my team, that it was worth the risk. How do we communicate, to pharma marketers buried in research data, the voice of the patient & caregiver. The result left some in tears, but brought a new understanding of what we do is so important.
cancer
KEY TAKEAWAY:Simple changes to people’s behaviors have the potential to make sure many cancers never occur. They have a side benefit of preventing health problems in many other areas, too so the question becomes “why aren’t insurers and the AMA communicating this to patients?”.
Vice President Joe Biden is asking for a cancer moon shot, but is this wishful thinking or the door to a possibility? Cancer is an elusive disease because there are so many different types of cancer, but the VP may just be asking others to dream and to think outside conventional medical wisdom.