KEY TAKEAWAY: Patients want to be empowered when it comes to choosing oncology treatments, but there’s a fine line between informing and pushing products that may not be right for them.
Cancer DTC
KEY TAKEAWAY: Cancer DTC ads are not misleading patients and caregivers they educate patients about possible treatment options. Despite what the author of a misleading article states cancer patients, more than anyone else, rely on their doctor to prescribe what is best.