KEY TAKWAWAY: TV is still great to drive awareness of new Rx treatments, but patients are finding it harder to “act” on new drugs that they may want to try because of higher out-of-pocket costs and restrictions of insurers.
KEY TAKWAWAY: TV is still great to drive awareness of new Rx treatments, but patients are finding it harder to “act” on new drugs that they may want to try because of higher out-of-pocket costs and restrictions of insurers.