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Astra Zeneca takes on Twitter

AZ takes on the challenge of biomarker education alone

SUMMARY: AZ is using non-branded DTC to educate lung cancer patients about different biomarkers. Why haven’t all the companies that offer lung cancer drugs joined forces to educate a public when only 40% of lung cancer patients get their tumors tested?

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Posted on November 18, 2019November 18, 2019 DTC Review
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