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ASCO

ASCO 17: Patients want answers

KEY TAKEAWAY: Every year social media, Twitter, has been increasing during ASCO.  Not only among doctors and pharma companies, but among patients and caregivers as well.  It’s time to separate the facts from the promotion at ASCO.

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Posted on June 5, 2017 Marketing to health care professionals

What do cancer patients need from Oncologists

Dr__Patient1_bedisde_-_landscapeKEY TAKEAWAY: There are more cancer drugs in development than any other therapeutic area, but cancer patients, and caregivers, needs are largely going unmet when it comes to the physician-patient relationship. Cancer patients want a relationship that focuses on open communication and helps them understand the therapies they are receiving.

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Posted on June 3, 2016 Focus on patients

Challenges remain in treating cancer patients

screenshot_214In 2014, the United States made significant progress in cancer care as demonstrated by improvement in the five- year cancer survival rate for many cancer types and a record 14.5 million cancer survivors, as well as by the availability of 10 new drugs and several new tests for the diagnosis, treatment, or management of cancer according to a report from ASCO.

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Posted on March 18, 2015 Article Summary
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