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Angry patients

Articulating anger without facts

UnknownKEY TAKEAWAY: The anger at pharma companies is not based, for the most part, on facts, but rather is the channeling of consumer/voter anger. Pharma companies banding together to “win over” elected officials ignores patients who, more and more, are consumers of healthcare and making choices based on, what they feel, is best for them.

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Posted on February 15, 2016 Trends in consumer healthcare marketing
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