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2017

2017 DTC spending first projections

unknownKEY TAKEAWAY: In talking to clients from over 15 pharma/biotech companies we predict that 2017 DTC spending will be flat or down when adjusted for increased costs.  Companies will continue to experiment with digital but the disconnect between spending and ROI will hamper efforts.

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Posted on October 24, 2016 Business of the drug industryDTC ReviewDTC Spending
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