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2017 Planning

DTC Planning in times of uncertainty

KEY TAKEAWAY: How do you plan a strategy for 2017 when there are so any changes coming to health care? Rather than having a weeks worth of meetings to discuss the business and political climate there are some things that DTC marketers can do to prepare for 2017. Here are some ideas that might help.

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Posted on December 9, 2016 Business of the drug industry
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