KEY TAKEAWAY: According to a 2018 study from the Pew Research Center, two-thirds of American adults turn to Facebook for news, and a lot of people belong to Facebook groups for…
Investors gambling with new Biogen drug
KEY THOUGHT: Irrational investor exuberance. That’s the only way to describe the sudden uptake in Biogen after a PR announcement without a thorough analysis of the data by independent third…
Why the public doesn’t trust big pharma
SUMMARY: The CEOs of Abbvie, Bristol-Myers Squibb, Merck, Pfizer, Roche Pharmaceuticals, and Sanofi each contributed $15,600 to McConnell’s joint fundraising committee in the third quarter. Novo Nordisk Executive Vice President…
10 questions every pharma digital marketing person should be able to answer
HEY NOW: Pharma is pouring more money into digital but a lot of the money is being wasted. Here are some questions that ever pharma eMarketer and/or agency person should…
Why I believe pharma companies are their own worst enemy
MY TWO CENTS: In my almost 20 years in the healthcare business I have seen a constant across 99% of companies: a culture ingrained in meetings and dead slow decision…
Cardiologists: The Apple Watch will never be used as a diagnostic tool
KEY IDEA: A panel of leading cardiologists weighed in in the Apple Watch and it wasn’t pretty. While they like the idea that it can alert patients to a potential…
Millennials are on the verge of costing healthcare billions
WHY? According to the Lancet “cancer trends in young adults, often under 50 years, reflect recent changes in carcinogenic exposures, which could foreshadow the future overall disease burden. The risk…
Americans paying twice as much for healthcare
KEY DATA: According to an overview published by data analysts at Clever in September, the average American pays 101 percent more for healthcare than they would have in 1984, and the number…