QUICK READ: People are living longer with a better quality of life thanks, in part, to prescription drugs. When a news story breaks about pharma greed the whole industry pays…
Is your DTC budget working?
QUICK READ: The question that most DTC managers are going to be asked is “what happens if you cut your DTC budget by X%?”. That’s when you go back to…
Pharma’s reliance on McKinsey has to change
QUICK READ: McKinsey & Company is the largest of the so-called “Big Three” Management Consulting firms, which includes Bain & Co and the Boston Consulting Group. McKinsey is, however, the…
Bureaucratic pharma is its own worst enemy
QUICK READ: The biggest obstacle to better and more efficient pharma marketing is the elimination of bureaucratic and dated processes meant to protect the jobs of certain employees.,
Determining DTC Budgets: Metrics tell you where to spend
QUICK READ: Metrics not only show you where you’re having success they clearly identify opportunities and where DTC marketers can use their budgets to drive brand objectives.
Docs, and pharma, are going to have to coax patients back
QUICK READ: It will be more than a year for the U.S. healthcare industry to return to normal, according to a new estimate from InCrowd. Physicians expect the new normal…
Online ad fraud and other DTC metrics
QUICK READ: Metrics can either be a pain in the ass or they can open your eyes to new opportunities. The process by which patients finally fulfill a new Rx…
How to determine the DTC budget
QUICK READ: You’re getting ready to launch a new drug. The sales projections are in, the salesforce is budgeted but now you have to convince management how much you need…