QUICK READ: As COVID-19 vaccines enter Phase III trials one has to wonder just how transparent pharma companies will be with the data. Personally I would want to know as…
COVID-19 and obesity is a lethal mix
QUICK READ: Obesity is associated with a higher risk of developing severe symptoms and complications of coronavirus disease, independent of other illnesses, such as cardiovascular disease. So why haven’t we…
Ten pharma digital marketing facts
QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?”. OK, maybe not all of them are…
COVID 19 vaccine means big money and greed
QUICK READ: Pharma had a chance to earn some goodwill with a very skeptical public but it’s become obvious that the rush to develop a vaccine is about profit, executive…
Launching a drug in a pandemic
QUICK READ: Prescribers are reviewing some of their favorite prescribed drugs and are open to learning about new drugs in terms of efficacy and patient outcomes but you had better…
COVID-19 vaccine: A hope and prayer?
QUICK READ: The government is agreeing to pay billions of dollars to the first company that developed a COVID-19 vaccine. We would like to think that any vaccine development will…
Digital metrics that count
QUICK READ: Pharma seems to be making great progress in the use of digital marketing to reach HCP’s but when it comes to consumers they still rate near the bottom.
Pharma wasting money on digital ads
QUICK READ: Pharma digital agencies are doing their clients a huge disservice by recommending heavy paid search. The reality is that the ROI for most paid search is very low.