Sorry Facebook, I don’t trust ​you with my health information

KEY POINT: According to Facebook a lot of people join health groups on the social site to share experiences and ask questions. Facebook announced Tuesday that it wants to create a new type of community: health support groups in which people can even ask questions anonymously. Facebook is doing this to get more online digital dollars, but DTC marketers should be careful.

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Insurers pushing back against “me too” drugs

  • According to Reuters, a small little-known group of experts who advise U.S. health insurers on new drugs says that none of the three new migraine drugs offers a clear benefit over drugs already on the market, suggesting that they could consider them for optional coverage (which would limit their use).
  • Insurers have also signaled that a lot of the new immunotherapy cancer drugs may also face significant hurdles unless they show a clear benefit of drugs lredy on the market.
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Exposure to DTC ads leads to information seeking

IN SUMMARY: Proponents of DTC advertising argue that advertisements can raise awareness about treatments and health conditions, though others say that DTC advertising can lead to overprescribing. However, the authors of a recent study found that information seeking behavior following exposure to DTC advertising. Some of these studies associated information seeking more strongly with patients with chronic conditions and those with a more positive view of DTC advertising.

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Millennial’s and women poor health ensures risin​​g healthcare costs

  • The Blue Cross Blue Shield, The Health of America Report® examined the health of millennials.
  • Millennials (ages 34-36) had a Health Index of 93.8 in 2017.
  • 43 million women have heart disease – more than HALF do not do exercise to offset the disease.
  • 61 percent of the 43 million women with heart disease weren’t meeting the physical activity guidelines recommended by the American Heart Association (AHA).
  •  Healthcare costs were about $4,000 more for women who weren’t exercising compared to those who were.  
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