QUICK READ: DTC is not going to go through a revolution it’s going to be evolutionary. Now is the time to get the right people in place and understand how…
10 things to look for in a good pharma emarketer?
QUICK READ: eMarketing people are going to be a key part of your brand’s success yet too many recycled eMarketing people will jump from company to company to enhance their…
We’re at war with science
QUICK READ: Trump has been lashing out at scientists whose conclusions he doesn’t like. Twice this week, Trump has not only dismissed the findings of studies but suggested — without…
Top 10 trends in pharma marketing after COVID-19
QUICK READ: Marketing to HCP’s and patients after COVID-19 in not going to be revolutionary, it’s going to be evolutionary. Companies that ask “what if?” and are prepared to fail…
Please reconsider programmatic pharma ads
QUICK READ: Middlemen in the programmatic industry still eat up about half of the dollar. It’s about the same number as was reported five years ago in a different study….
Publication of medical data by press release
QUICK READ: The news in the era of the coronavirus pandemic feels like a tsunami of bad and false information. Wall Street is “betting the ranch” on Moderna whose stock…
Want to reach HCP’s?
QUICK READ: If pharma wants to reach HCP’s they have to get more creative and create online HCP portals that really add value and help them manage patient outcomes during…
More dangerous than COVID-19
QUICK READ: In 2017, 11 million deaths—or 22 percent—worldwide were caused by poor diet. More specifically? Of these deaths, 9.5 million were due to cardiovascular disease, over 900,000 to diet-related…