SUMMARY: Physicians are not testing cancer patients for biomarkers even as new biomarker targeted therapies are being introduced by pharma companies. Pharma companies, like AZ, are going to have to…
DTC ads: We live in a post-truth world
SUMMARY: Dave Trott, a legendary ad-world guru and the author of Predatory Thinking, estimates that just 4 percent of the average ad is remembered positively. Another 7 percent is remembered negatively, and…
What’s missing from ASH?
SUMMARY: ASH is well underway in Orlando and there has been a lot of great news on new drug combinations to fight cancer. However, the one subject that seems to…
Pharma “buys” politicians and patients lose
SUMMARY: Senator McConnell vowed to block prescription drug plan that would save $345 billion calling it a “socialist” program that would do “damage to the healthcare system.” He also defended…
Biogen comes under fire
SUMMARY: Endpoints and STAT news are reporting that Biogen is coming under intense scrutiny when it comes to their failed drug aducanumab. According to the Endpoints report “On Monday Baird’s…
The costs of millennial obesity
SUMMARY: The chunk of the U.S. adult population classified as obese — defined as having a body mass index of 30 or higher — has roughly doubled, to more than…
A pharma salespersons confession
SUMMARY: The “confession” from a former Eli Lilly salesperson is indeed damning but shouldn’t be an indictment of ALL salespeople. However, as more and more HCP’s decline to see salespeople…
Pharma websites need to evolve
SUMMARY: Pharma websites need to evolve from being a product-driven billboard to websites that foster wellness and answer online health seekers questions about what concerns THEM.