QUICK SUMMARY: Projections that pharma is going to increase its digital ad spending are premature until we have a better understanding of how they did through the pandemic. It is…
Launching a drug during lockdowns
QUICK READ: While the emphasis within pharma has been to develop drugs to treat or prevent COVID-19 other new drugs are also being approved. It may be difficult to launch…
Healthcare needs immigrants
QUICK READ: More than 3 million immigrants work in the U.S. health care system, accounting for about 1 in 4 people in that field. These range from doctors and nurses…
Digital transformation in pharma
QUICK READ: DTC marketing as it is and as you knew it is dead. The pandemic has forever changed the way consumers shop and uses healthcare. Now is the time…
SOS Healthcare
QUICK READ: Via Vox “the flaws in America’s health system have been evident for decades to anyone who cared to look, but the coronavirus pandemic has left no more room…
Pharma needs to reinvent themselves
QUICK READ: Change is inevitable. You need to decide: Will you drive that change or be driven away by it? Will you disrupt or be disrupted? The most successful companies,…
Deploying a global eMarketing strategy for pharma
QUICK READ: Digital marketing is probably the most important strategy for any brand. Although DTC is not permitted in most countries outside the U.S. a global online marketing strategy is…
A damnable and murderous lie
QUICK READ: Trump called the WHO a “tool of China” and floated the vile conspiracy theory that the WHO deliberately concealed the danger of the virus: “There’s something going on”…