QUICK READ: Bernie Sanders embarrassed himself on national TV last night admitting that he had no idea how much Medicare for all would cost. It’s clear from national polls that…
Pharma struggling with digital
QUICK READ: Just as I had written on this site a Chief Digital Officer for a top pharma company has left after just twenty-four months on the job. Culture destroys…
How can DTC be relevant again?
QUICK READ: DTC ads are getting worse. Throwing more money into a different bucket is not going to help. The market in which we advertise has changed dramatically in the…
Mostly DTC don’t work
QUICK READ: According to Fierce Pharma “mostly because DTC works. Study after study finds that patients follow the well-worn DTC advice and actually “ask your doctor” about a condition or…
Healthcare costs mean tough choices
QUICK READ: Our healthcare costs are out of control. It’s time to stop blaming drug prices and admit that both our healthcare system is broken and that Americans are to…
Employee mental health is a huge issue
QUICK READ: 80% of employees at companies with robust health and wellness programs at work feel engaged and cared for by their employers. When comparing employees with and without a wellness program at work…
The absurdity of blaming pharma
QUICK READ: By 2030, nearly one in two adults will be obese, and nearly one in four will be severely obese. In as many as 29 states, the prevalence of…
Coronavirus highlights fake health news
QUICK READ: The Internet is full of misinformation about the coronavirus. Bad health information still abounds online. It’s up to online health seekers to determine which health information is bad…