QUICK READ: People are spending more time looking for online health information but there is a lot of bad information out there. Pharma must bridge the gap between selling and…
Working in pharma
Here is a copy of a talk I recently gave via Zoom to my European colleagues.
Pharma is hiring
IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to…
BMS use of Twitter and the FDA
QUICK IDEA: Ask any cancer patients how they feel when they hear the word “chemotherapy” and you’re likely to hear a lot of negativity. BMS knows this which is why…
How pharma digital marketing can excel
Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now”….
Bad headlines abound in healthcare
QUICK READ: Bad headlines lead to clicks which in turn means more advertising revenue but besides scaring readers they are adding to the confusion around health. What’s real and what…
On the pharma ecosystem
QUICK READ: There are a lot of patient-centered, hard-working people within the pharma industry. The problem is that there are way too many senior managers whose only goal is to…
The hypocrisy of pharma trade magazines
QUICK READ: Our industry is inundated with trade magazine pseudo awards that don’t mean a damn thing to the patients we serve. The dirty secret is that these trade magazines…