QUICK READ: How has the pandemic affected DTC TV ads and what are people doing to learn more about new prescription drugs? These were the questions we posed in an…
Online health misinformation
QUICK READ: With patients afraid to go to their doctor for wellness visits and more people using the Internet for health information there is a huge opportunity for pharma to…
And just like goodwill towards pharma is gone
QUICK READ: There was hope that all the negativity towards pharma would start to evaporate as they worked on a vaccine for COVID-19 but that goodwill is being eroded by…
We have failed healthcare
QUICK READ: Buried in recent headlines is the sobering fact that obesity is still on the rise in the United States. This year it’s estimated that 300,000 people will die…
Virtual detailing takes center stage but….
QUICK READ: Some pharma companies are doing a great job with virtual detailing and experimenting but it would be a mistake to think that virtual detailing will succeed when docs…
Lessons from a pharma consultant
QUICK READ: Learning is part of any job and it never stops. As I look back I would have thought the industry would have changed a lot by now but…
No, the pharma salesforce is not obsolete
QUICK READ: Of course remote detailing is way up. Doctors have a lot of time on their hands with patients staying away from physician offices. Is the pharma salesforce obsolete?…
The power of target audience personas
QUICK READ: Too often we segment audiences based on demographics alone. Developing target audience personas can help you refine your marketing and lead to better target marketing.