QUICK READ: States lifting stay-at-home orders may not begin to bring patient volumes back for primary care physicians for several months, according to a new survey.
Does pharma have the talent to crack new DTC marketing?
QUICK READ: It’s going to take a lot more than ads to get patients into their doctor to ask for prescription medication. Only a combined on and offline effort is…
Pandemic side effects
QUICK READ: Various estimates suggest that the pandemic might plausibly lead to national health spending in 2020 that is 10% higher than in 2019. If GDP were unchanged, this increase…
“We’re going to need a bigger boat”
QUICK READ: Dr. Cleavon Gilman had seen the news footage of the crowds on the beaches in Florida and California. Some unfortunates infected by such selfish carelessness in the sun are sure…
Do HCP’s want to hear from pharma during COVID-19?
QUICK READ: Any company that releases data without context is trying to generate leads via social media and it should not be taken with a grain of salt.
A vaccine probably won’t arrive any time soon.
QUICK READ: There may be ways to cut development time for a new vaccine but the record for developing an entirely new vaccine is at least four years.
10 Predictions for healthcare
QUICK READ: Healthcare is going to change but it won’t be a radical all at once change. Here are my predictions.
Gilead games the system
QUICK READ: Those of us in the industry know that ANY information that comes from Gilead should be questioned. There was only one objective of these trails and that was…