QUICK READ: The U.S. spends more on health care as a share of the economy — nearly twice as much as the average OECD country — yet has the lowest…
Emerging trends killing DTC marketing
QUICK READ: More people are managing their own health because our healthcare system is not focused on people. Wellness is becoming more important. Big companies will continue to invest in…
Employee health: Time to up the ante
QUICK READ: The global cost of mental illness through lost productivity, absences and staff turnover is estimated to be around $2.5tn annually. While some companies are adding wellness programs measurement…
Time to rethink DTC ads
QUICK READ: In the past, DTC ads were meant to drive new Rx’s but today the path between awareness and action has become more difficult. DTC needs to be implemented…
Retail clinics taking over closed retail space
QUICK READ: Today’s healthcare providers have their fingers on the pulse of retail real estate and are swooping in to transform store space into exam and procedural rooms. The number…
What is the future of DTC?
QUICK READ: DTC TV ad spending is flat and probably will be declining in 2020. Various research concludes that TV, alone, does not drive new Rx’s. Pharma product websites continue…
It’s time to fight the number one cost of rising healthcare
QUICK READ: The medical care costs of obesity in the United States are high. In 2008 dollars, these costs were estimated to be $147 billion. Millennials are on track to be the most obese…
What wasn’t discussed at JP Morgan healthcare conference
QUICK READ: The JP Morgon healthcare conference focused on the financial aspect of healthcare but patients were left out. This comes at a time when “a third of U.S. adults…