WHAT”S HAPPENING? As more and more pharma companies merge and the industry consolidates good jobs are going to shrink, Unfortunately, what I’m hearing and seeing is that the industry is…
Healthcare: Where are the voices of reason?
WHAT NOW? The attack on reason, when it comes to healthcare, is pretty much silent. From outrageous claims about COVID to the stripping away of healthcare from those who can…
It’s war! Pharma has to take off the gloves
WHY? Under no circumstances can ANY pharma company allow this administration to fastback a COVID vaccine for political purposes. To do so would derail our drug safety and lead to…
Trust in FDA having an effect on DTC
WHAT THE? According to a Harris Poll, only 73% of Americans said they saw the CDC as somewhat or very trustworthy and 72% said they saw the FDA as highly…
Oncology DTC: Opportunities
IN SUMMARY: According to a Takeda Oncology report “for people diagnosed with multiple myeloma, there can be an abundance of information, which can lead to confusion around the next steps…
Our healthcare has failed us
IN SUMMARY: American healthcare is failing. Not only has the FDA become a political pawn but almost half the population is now obese. While there are lots of reasons for…
Pharma’s “goodwill” is gone
IN SUMMARY: Pharma’s reputation is going to continue to slide with new acquisitions that have to be paid for with high drug prices and the continuing loss of good employees…
Online ads: Creative vs. media
TO THE POINT: When it comes to online advertising the creative is more important than the money you’re spending on media. DTC marketers need to create a “hook point” to…