The media has been talking up big data in healthcare and pharma is going to be spending more money on digital marketing and analytics but is it mostly bullshit ?…
The drug industry should bow to the inevitable
Pay for delay is a deal under which a company holding a patent on a drug pays a generic manufacturer to delay its launch of a cheap copy of the…
The real cost of pharma layoffs
If you want to know just how hard the layoffs are hitting Eli Lilly just take a glimpse at their Cafe Pharma board. There you will read of whole territories…
Bad academic study on physician detailing
The majority of family doctors receive little or no information about harmful effects of medicines when visited by drug company representatives, according to an international study involving Canadian, U.S. and…
Is a dispensable labor force is indispensable to pharma ?
The belt tightening within pharma continues when Lilly announced that it was laying off 30% of its sales force because of the patent expiration on Cymbalta later this year. This…
Stupid Cancer: A targeted website with lots of patient resources
According to Stupid Cancer.org “Young adults, a largely unknown group in the war on cancer, account for 72,000 new diagnosis each year. That’s one every eight minutes. It’s also seven…
Drug company budgets could take a big hit under new Obama budget
The drug industry could lose billions of dollars under President Barack Obama’s budget proposal for the coming fiscal year.The increased costs of Medicare are balanced by measures that would reduce…
Why pharma needs to learn the meaning of transparency
Half of 70 U.S.-based patient groups surveyed said drugmakers are innovative, and 59% said drugmakers are good or excellent at creating high-quality, useful products. But 76% said drugmakers have fair…