By now I hope you had a chance to read my last post with the key findings from research with physicians on DTC advertising. While the CMI Compas Study had…
Majority of physicians believe DTC ads should be cut back
This week the FDA announced their plan to conduct a new survey focusing on physicians and other healthcare professionals to understand the effect that direct-to-consumer (DTC) pharmaceutical advertising has on…
Helping users filter out online health information
The search for online health information can quickly overwhelm most people. There is so much information available that it often requires users to sort through a maze of websites and…
Doctors question the high cost of some cancer drugs
Doctors and researchers, who specialize in the potentially deadly blood cancer known as chronic myeloid leukemia, contend in a commentary published online by a medical journal Thursday that the prices…
More than 400 medicines in the pipeline for older Americans
With the population of Americans over 65 on the rise and life expectancy climbing, chronic diseases remain a principal threat to the health and productivity of older Americans, as well as to…
Health spending growing at historically low levels in recent years
The Office of the Actuary (OACT) in the Centers for Medicare and Medicaid Services reports that national health spending grew by 3.9% each year from 2009 to 2011, the lowest rate of…
The FDA is doing research with the wrong audience
The US Food and Drug Administration (FDA) will move forward with a survey of healthcare professionals regarding their opinions and perceptions about prescription drug promotion after receiving approval from the…
At the heart of digital marketing is a new way to think about patients
You can throw a lot of money into digital marketing but unless you acknowledge that people using “can find shit out” and know as much as you about your product…