According to an Accenture Report “reducing costs, mastering multichannel marketing and improving digital effectiveness are the top strategic priorities for pharmaceutical sales and marketing executives.” To do this among their…
Prevention Key to Strengthening Our Nation’s Health
The lack of prevention education and awareness in our nation is a problem that transcends gender, race, and age, and affects millions on a daily basis. Groups such as the…
Spending on Rx drugs falls for the first time
Nominal, or unadjusted, spending on pharmaceuticals reached $325.8 billion in 2012, a 0.1% decrease from $329.2 billion in 2011 – the first time the growth rate has fallen, said IMS…
Pharma has it’s work cut out for it
I had the chance, yesterday, to be on the Huffington Post Live in a segment called Big Pharma’s Pill Pushing and judging from the questions and live Tweets pharma has…
Web MD CEO out in less than a year
How can the number health portal make itself relevant to advertisers again ? That seems to be the question as the CEO of Web MD is stepping down among the…
This is why I don’t trust researchers
According to Reuters slower growth in the pace of healthcare spending reflects a fundamental change in the use of medical services that could save the country nearly $800 billion in…
Selling Viagra direct is patient focused
It’s about time ! Pfizer’s decision to sell Viagra direct is a winner. It’s a winner for patients and it’s a winner for Pfizer. It’s a bold move but today…
Why the Pharmaceutical Research and Manufacturers of America doesn’t get it
JOHN J. CASTELLANI, the President and Chief Executive of PRMA just doesn’t get it. In a letter to the NY Times in response to a story on the high cost…