GUEST POST – I’m a Senior Director for a top pharmaceutical company here on the East Coast and manage 6 digital marketing people, but I am not going to attend the Digital Pharma East. I would like to share the reasons and give you some pause as to whether you should go or use the time, and money, more wisely.
POST SUMMARY: “When [what you are deeply passionate about, what you can be best in the world at and what drives your economic engine] come together, not only does your work move toward greatness, but so does your life. For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work. Perhaps, then, you might gain that rare tranquility that comes from knowing that you’ve had a hand in creating something of intrinsic excellence that makes a contribution. Indeed, you might even gain that deepest of all satisfactions: knowing that your short time here on this earth has been well spent, and that it mattered.” Jim Collins, Good to Great: Why Some Companies Make the Leap…and Others Don’t
POST SUMMARY: GSK is taking their disease state website, COPD.com, to the next level with user-friendly tools and helpful guidance to enhance patient awareness about COPD. It is uniquely designed to put first-hand accounts by patients at the center of the user experience and isn’t that what it’s all about?
POST SUMMARY: With more and more biopharma companies turning to agencies it’s essential to continue to inform, educate and prove the value around digital marketing, including how consumers are making healthcare choices based on available online resources.
POST SUMMARY: It’s more important than ever to understand the patient journey from awareness of health condition/medication to filling and Rx at the pharmacy and taking their medication as prescribed.
POST SUMMARY: DTC marketing has changed a little, but overall DTC marketers are still relying too much on outdated marketing tactics to reach consumers who are taking a more proactive approach in health care treatments.
POST SUMMARY: Amgen said it plans to reduce its global workforce by 12% to 15% and close facilities in two states as part of a restructuring that aims to focus resources on developing new drugs. In an industry where layoffs have become the norm one has to wonder if “the right people” are being let go vs. the pharma lifers who continue to hang on to paychecks.
POST SUMMARY: Consumers today are not going to make a healthcare decision based on any one piece of advertising or information. Healthcare decisions are made by collecting information, mostly online, and listening to physicians who patients feel are still the best sources of health recommendations.