So by now you probably know that the drug industry is going to put more money into digital marketing as a business strategy to decrease costs and increase marketing ROI….
Patients just don’t like to take prescription medications
According to Health Prize 47% of survey respondents would rather take out the trash than take their medications. They assert that there is a negative psychological association with taking prescription…
A well documented increase in digital media for HCP marketing
According to Compas, Inc. while pharma marketing budgets have remained steady, since 2010 the media mix has shifted toward more digital and targeted media. There are many reasons for this…
Multichannel pharma marketing
Pharma see’s digital as a strategic way to reduce costs and increase marketing efficiencies and , with some investment, that thesis can be validated. However today’s consumer and physicians have…
Unhealthy American lifestyles
Well it’s official. Living in America as an American can be unhealthy for you. According to today’s New York Times “a growing body of mortality research on immigrants has shown that…
Angelina Jolie’s brave decision can raise awareness for women
“I am writing about it now because I hope that other women can benefit from my experience. Cancer is still a word that strikes fear into people’s hearts, producing a…
Forecast for 2013 DTC Spending
Here is my forecast for 2013 DTC spending by channel. I project that spending will be down in most categories as drug makers are forced to cut back spending because…
Which digital tactics provide the greatest ROI for pharma marketers?
As the drug industry gets ready to invest more money into digital marketing to cut costs and increase efficiencies they have a lot of tactic available to them. Digital marketing,…