making-customers-hate-you-makes-google-love-you-300x219POST SUMMARY: Google said that AdWords will no longer allow advertisers to prevent their ads from showing up on “close variants” of their keywords — i.e., ads will, by default, show up on both the advertiser’s keywords and on close spellings. If you bid on the singular version of a keyword, it might also show on the plural version and you can no longer tell Google you don’t want that. Your ads might also show on misspellings and other “close variants” of your keywords.  In other words you need to purchase spelling variants of your product and disease state for paid search.

miinfoPOST SUMMARY: In an era where people don’t trust the mainstream media and get their new via the Internet everyone with a computer is a journalist. Unfortunately, there are too many people spreading misinformation and that misinformation is aimed directly at drug companies.

valuePOST SUMMARY: A good agency can make you look good, but more importantly a good agency can develop a DTC digital strategy that both supports brand objectives and meets patient needs/wants.  In an era where procurement can dictate which vendors you are allowed to do business with finding the right agency may be the most important challenge of any DTC marketer.

rw-bwPOST SUMMARY: Two years ago, suicide became the leading cause of death by injury in America, surpassing car accidents for the first time. And the major reason for that change was a cohort shift: Men and women between the ages of 35 and 64 are increasingly committing suicide. The latest addition to these statistics is Robin Williams.  At a time when new platforms are emerging to see a doctor via computer or smartphone, we are reminded that physicians need to treat the whole person and that patients should develop a relationship with their doctors based on trust and understanding.

opinionPOST SUMMARY: A guest post, last week, on the digital pharma conference led to a lot of comments with very strong opinions on both sides.  The author sent me the post on condition that he would remain anonymous because his company does not allow employees to write articles without first going through a maze of approvals.  However, he does raise some very good points.