POST SUMMARY: The hype and bullshit in healthcare have never been deeper. If healthcare is to evolve the simple formula is to make is revolve around patients not apps, website ratings or wearable devices.
There are a lot of defeatists when it comes to DTC marketing exploring new opportunities. My last post on why drug companies need online communities was met with “we can’t” and reasons why it won’t work but that is not an acceptable answer. Stop saying “we can’t” and start asking “what’s best for our audience?”
POST SUMMARY: Biosimilars are possible thanks to the Affordable Care Act and the law’s promise to bring cheaper versions of expensive biotech drugs to the U.S. market. The biosimilar of Neupogen will save the U.S. health system more than $5.5 billion over the next decade, assuming a “conservative discount of 30 percent off the current brand price,” Express Scripts said
POST SUMMARY: Yet another rating site has appeared on the horizon called Health Tap. Yet the number of patients that are using these sites, as John Mack pointed out with patients like me, is not a big sample because these sites require users to register and log in, which scares off the majority of users.
(Bloomberg) — Apple Inc.’s new ResearchKit software platform turns the iPhone into a diagnostic tool drawing medical data from millions of potential customers, creating a boon for researchers and a headache for privacy advocates. Just how viable is this announcement and is it more sizzle than steak?
POST SUMMARY: Pharmacyclics, the publicly traded cancer drug company is being sold to AbbVie for $21 billion. The amount stunned Wall Street, pushed aside one of the giants of the pharmaceutical sector, Johnson & Johnson, and set off a debate about whether AbbVie had paid too much. In fact, they did pay too much.
POST SUMMARY: When it comes to managing your health no digital tool, app, website, is going to replace the knowledge and skill of your doctor. It’s therefore essential that physicians learn to reach out to patients and treat the whole person at a time when our health care system is in the midst of a new era.