NOT AGAIN: America, at one time, was seen as the leader of the free world but with our democracy comes a huge dose of stupidity. And where are the voices…
Get ready for HUGE healthcare changes
WHAT? There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Of…
DTC marketers disconnect from digital marketing
HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go…
Trust in healthcare pillars setback decades?
HEY NOW: The number of people who said that they would get a COVID vaccine is dropping rapidly because they don’t trust the FDA, drug companies, or the government to…
New cancer drug clinical trials struggling
WHAT’S THIS ABOUT THEN: Researchers are rushing to launch clinical trials of experimental vaccines against the coronavirus, and treatments for COVID-19. But as hospitals brace for an onslaught of critically…
Half a million-dollar bonus for cancer drug price increase
WHAT NOW: The idea that most pharma companies are here to serve patients is a canard. Pharma CEO’s serve themselves with big salaries tied to drug prices and keeping drugs…
Launching a new drug: How much to spend on DTC?
HERE”S THE DEAL: Determining how much to spend for the launch of a new drug is a challenge we all face and you have to be ready to shift funds…
Pharma coming to moral crossroads
OK, NOW WHAT? J&J’s COVID vaccine is being promoted by the media to have a 98% immune system response. Will it lead to an early approval with limited testing or…