QUICK READ: Scientists say lower smoking rates, earlier detection, and better drugs are responsible for a steady decline in cancer deaths since 1991. The U.S. cancer death rate dropped 2.2…
Millennials aren’t prepared for aging parents
QUICK READ: Caring for an aging parent is a compassionate—but often stressful—undertaking. It can take a huge emotional toll on everyone in a family, but for women, who are far…
AbbVie is proof that it’s about profits, not patients
QUICK READ: AbbVie, Humira’s manufacturer, kicked off 2020 with a price increase in excess of 7 percent on its mega-blockbuster brand-name treatment. The increase followed total Humira price hikes of 19 percent…
DTC advertising in a post-truth world
KEY IDEA: We live in a post-truth world. The institutions that were once trusted sources of truths are now regarded with deep skepticism by citizens and consumers alike. That’s changing…
Obesity: America’s Self-inflicted Preexisting Condition
SUMMARY: The American Medical Association has declared that obesity is a disease According to the CDC’s last comprehensive analysis, the annual medical cost of obesity in the United States to Medicare, Medicaid,…
eHealth is a tool, not a replacement for HCPs
SUMMARY eHealth reality doesn’t quite live up to the promise. Even the Apple Watch studies are in doubt. We need data on what people do as a result of eHealth…
Fighting our reliance on prescription drugs
SUMMARY: 50% of Americans will be diagnosed with a mental illness or disease in their lifetime and chronic diseases account for 75% of the money our nation spends on health care, yet only…
What is the objective of a pharma product website?
SUMMARY: Pharma product websites are supposed to drive brand objectives: new Rx’s. But is that model really relevant today? No. A lot has changed in the way online health seekers…