SUMMARY: No company can succeed without employees who care about customers. If pharma doesn’t make an effort to recruit and retain passionate, caring employees than they are in huge trouble.
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SUMMARY: Via Business Insider “CEOs have for decades chanted the mantra of shareholder supremacy and placed cost-cutting and short-term profits above all else. That mindset, however, just might be changing.” It might be changing in other industries but within pharma, the mindset is still “short term balance sheet”.
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SUMMARY: The pharma industry is responsible for its low ratings. The industry has done nothing to acknowledge that they are listening to the concerns of the public and continues to focus on one thing: profits.
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SUMMARY: “The pharmaceutical industry is now the most poorly regarded industry in Americans’ eyes, ranking last on a list of 25 industries that Gallup tests annually.” We need to step up and fix this. Hire people who care about patients and replace CEO’s whose only concern is Wal Street and stock prices.
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SUMMARY: Via STAT news “top pharmaceutical CEOs have targeted a small group of Republican senators with roughly $200,000 in campaign donations in the past year”. No matter what you read it’s about sales and Wall Street, not patients.
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SUMMARY: A majority of pharma websites are stagnant as billboards. Today’s online health seeker wants the information THEY need without having to click around your site to get it. So why haven’t pharma marketing people started implementing dynamic website design?
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SUMMARY: The corporate culture at J&J has led to a lot of wrongdoing followed by fines, but these penalties are just a small expense line item for them.
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