The purpose of any business is to make money, but can a corporation satisfy Wall Street and benefit the public it serves? Big oil, for example, has prioritized profits resulting in high gas prices. Medical expenses often hinder patients long after they have left the hospital. Why do prescription drugs need to cost so much?

Digital marketing is losing its luster. Too much online ad fraud and too little ROI, and now social media seems to be sinking. TV is still the first place consumers learn about new products, but a research study found that 90% of consumers typically multitask while watching TV. There is a significant disconnect between what DTC marketers believe their TV spots do and actual results.

By portraying itself as a company with a heart, not just a lust for profits, McKinsey appeals to younger, idealistic students concerned about global warming, inequality, and racial justice. McKinsey has consulted for at least nineteen pharmaceutical clients — all subject to FDA regulation, but those companies may have paid a HUGE price.