QUICK READ: The government is agreeing to pay billions of dollars to the first company that developed a COVID-19 vaccine. We would like to think that any vaccine development will…
Digital metrics that count
QUICK READ: Pharma seems to be making great progress in the use of digital marketing to reach HCP’s but when it comes to consumers they still rate near the bottom.
Pharma wasting money on digital ads
QUICK READ: Pharma digital agencies are doing their clients a huge disservice by recommending heavy paid search. The reality is that the ROI for most paid search is very low.
Why is the healthcare industry so silent?
QUICK READ: The right is at war with science. People continue to lose health insurance at an alarming rate and Republican Governors are loosening mask requirements even as the number…
Does DTC marketing really work?
QUICK READ: DTC is going to be a bigger challenge now than ever before. You need to be able to quickly shift resources from one channel to another to increase…
Pharma still gaming the hiring process
QUICK READ: You would think that pharma companies, by now, would recognize talent and hire people who can strengthen their organization but unfortunately, that’s not true.
Will people trust a COVID vaccine?
QUICK READ: Trust in government is at an all-time low and Trump is promoting bizarre off the wall conspiracy theories about COVID-19. When a vaccine is developed will the public…
Politics is killing people
QUICK READ: Politics and politicians are killing people. Republicans insistence that COVID-19 is “no big deal” and their refusal to mandate masks is leading to record levels of the virus.