SUMMARY: Pfizer’s ad in newspapers around the U.S. shows that they are ready to lead the fight against COVID-19 and in the process establish that their vaccine is safe and…
Pharma’s golden handcuffs
People who stay with a company just because of their salary and benefits are not the kind of people that are needed to make the leap from good to great.
Can Amazon.com sell prescription drugs?
The news this week that Amazon.com is getting into the prescription drug business sent stocks of retail pharmacies down but questions sell remain.
It’s time to rethink the pharma website
SUMMARY: Searching for online health information has become more complicated and is often wrought with bad health information. Pharma product websites need to evolve and become a credible source of…
The Covid-19 vaccine numbers game
SUMMARY: The numbers game for COVOD-19 vaccine makers has started but what most of the public, and the media, don’t understand is that the preliminary numbers don’t mean a damn…
Big, bureaucratic pharma
SUMMARY: Big pharma is still using outdated bureaucratic processes for everything from hiring to implementing marketing tactics to the point the industry is becoming more bloated. Unless employees challenge the…
Pfizer’s vaccine results “a political conspiracy”
SUMMARY: According to The Washington Post “President Trump is lashing out at the Food and Drug Administration following a disclosure Monday that an experimental coronavirus vaccine from pharmaceutical giant Pfizer is…
Social media and DTC
SUMMARY: Social media continues to be used by online health seekers, but there is also a high level of health misinformation. Using social media for DTC can be effective if…