More proof eMarketer’s forecast is garbage (smartwatches)

According to  new report from IDC regarding the continued expansion of the wearables market, watches (both smart and basic) [inlinetweet prefix=”” tweeter=”” suffix=””]are on track to take the lead and are expected to grow from 61.5 million in 2017 to 149.5 million in 2021 as more vendors [/inlinetweet]– particularly fashion brands—and cellular connectivity built into smartwatches help to drive growth in this category.  Sorry clients of eMarketer.

[inlinetweet prefix=”” tweeter=”” suffix=””]The era of digital healthcare transformation is well and truly underway as new innovations transform the way[/inlinetweet] new services and innovations are deployed to the market. These innovations can range from anything including remote monitoring and mHealth, to wearables devices and big data visualisation. But what do the numbers look like when it comes to discovering trends in the digital healthcare sector? The following numbers are based on output from the “​​The cutting edge: Shaping the future of digital healthcare” survey:

  • [inlinetweet prefix=”” tweeter=”” suffix=””]90% of healthcare executives surveyed suggested that digital healthcare played a crucial role determining overall business strategy[/inlinetweet]
  • [inlinetweet prefix=”” tweeter=”” suffix=””]92% of life sciences companies plan to increase their investment in digital healthcare over the next 18 months[/inlinetweet]
  • 96% of technology companies plan to increase their investment in digital healthcare over the next 18 months

In addition the Apple Watch is poised to become a serious medical device in the next few years thanks to a big new upgrade coming down the pipeline. [inlinetweet prefix=”” tweeter=”” suffix=””]Apple is reportedly developing an advanced heart-rate monitoring system for Apple Watch that will utilize an electrocardiogram to take more accurate readings of the wearers’ health.[/inlinetweet]

If HCP’s buy into this technology and start recommending smartwatches to patients the market is going to explode.

The key question will be “what can marketers do to tap into this technology?” and “will insurers recommend smartwatches to customers?”.  My guess is it’s only a matter of when not if. [inlinetweet prefix=”” tweeter=”” suffix=””]eMarketer can’t measure innovation with spreadsheet numbers.[/inlinetweet]