I’m a former nurse, a respiratory specialist, and I am a COPD patient

copd.comPOST SUMMARY: GSK is taking their disease state website, COPD.com, to the next level with user-friendly tools and helpful guidance to enhance patient awareness about COPD. It is uniquely designed to put first-hand accounts by patients at the center of the user experience and isn’t that what it’s all about?

COPD is a progressive lung disease that includes chronic bronchitis and emphysema, and is the third leading cause of death in the U.S.[1] Its symptoms include chronic cough, chest tightness, shortness of breath and difficulty breathing. Almost 15 million Americans have been diagnosed with COPD, and another estimated 12 million may be undiagnosed.

On the site, people with COPD are invited to take steps to strengthen their relationships with healthcare providers, work closely with their physician to develop an individualized COPD action plan, be inspired by other patients’ experiences, and learn how to educate others close to them about COPD.

copd website

“COPD can be very challenging to manage, both physically and emotionally,” said Dr. Courtney Crim, Director of Respiratory Clinical Development at GSK. “The new COPD.com is about providing a shared experience of what it’s like to live with COPD, promoting understanding and dialogue about the disease, and helping people adjust to the day-to-day challenges that come with COPD.”

The site includes the “Take One Step” feature, which allows people with COPD to set manageable, personal goals and create a step-by-step action plan. It also offers “Doc Talk,” which provides ideas and specific actions to foster a strong relationship with healthcare providers, with tools andsuggestions for each office visit.

The website is a great example of a patient focused initiative and now it’s up to GSK to drive traffic to the website to educate patients on how to live with and treat COPD.