QUICK READ: McKinsey & Company is the largest of the so-called “Big Three” Management Consulting firms, which includes Bain & Co and the Boston Consulting Group. McKinsey is, however, the name most closely associated with management consulting. I would argue that they have done more damage to pharma than the media.
QUICK READ: The biggest obstacle to better and more efficient pharma marketing is the elimination of bureaucratic and dated processes meant to protect the jobs of certain employees.,
QUICK READ: Throughout the country, employees are demanding a say in the way their companies do business because of social issues. Why haven’t we heard this type of corporate activism in healthcare?
QUICK READ: Maybe pharma companies will learn that they can get more things done without the need for constant meetings as a result of working at home. It’s also a good time to ditch open offices as employees really hate them.
QUICK SUMMARY: Projections that pharma is going to increase its digital ad spending are premature until we have a better understanding of how they did through the pandemic. It is a good time, however, to reviews all marketing tactics and review the spending against brand objectives and patient needs.
QUICK READ: Change is inevitable. You need to decide: Will you drive that change or be driven away by it? Will you disrupt or be disrupted? The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination.
QUICK READ: Digital marketing is probably the most important strategy for any brand. Although DTC is not permitted in most countries outside the U.S.
QUICK READ: Job hoppers within the pharma industry are pretty plentiful. Quitting 1–2 jobs early when you’re young is