POST SUMMARY: Unless pharma marketers are willing to take risks and transform outdated business models and processes DTC marketing could be headed in the same direction as the dinosaur.
Category Archive: Working in the industry
POST SUMMARY: A pirate can function within a bureaucracy. Pirates support one another and support their leader in the accomplishment of a goal. A pirate can stay creative and on task in a difficult or hostile environment. A pirate can act independently and take intelligent risks, but always within the scope of the greater vision and the needs of the greater team. One could argue that today the biopharma industry is in dire need of a lot more pirates.
POST SUMMARY: Implementing a global digital marketing strategy for OUS affiliates can be challenging, but today digital marketers need to think about where patients, outside the US, are going for health information and how they are making decisions. Here are some steps to implement a global biopharma digital marketing strategy…
POST SUMMARY: The trouble with people who think they are smarter than everyone else is that they can’t learn from others because they think they know it all.