b2769d664901f1f596cea27d478fd2d1POST SUMMARY: To say that 2014 has been a challenging year for pharma would be an understatement.  Budget cuts are kicking in and 86% of Rx’s are now generic medications while sales and marketing budgets have hit a dead end.  More than that a lot of very talented and good DTC marketing people have left the industry because job satisfaction is a lot more important than a paycheck.

valuePOST SUMMARY: A good agency can make you look good, but more importantly a good agency can develop a DTC digital strategy that both supports brand objectives and meets patient needs/wants.  In an era where procurement can dictate which vendors you are allowed to do business with finding the right agency may be the most important challenge of any DTC marketer.

goodgreatPOST SUMMARY: “When [what you are deeply passionate about, what you can be best in the world at and what drives your economic engine] come together, not only does your work move toward greatness, but so does your life. For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work. Perhaps, then, you might gain that rare tranquility that comes from knowing that you’ve had a hand in creating something of intrinsic excellence that makes a contribution. Indeed, you might even gain that deepest of all satisfactions: knowing that your short time here on this earth has been well spent, and that it mattered.”   Jim Collins, Good to Great: Why Some Companies Make the Leapand Others Don’t