riskadverseagesPOST SUMMARY: Taking risks is important for innovation yet when several hundred professionals were asked what would happen if they developed and tried “new and untested ideas,” only 17% said that such behavior would be rewarded or approved – 47% said that the reaction from their superiors would be “unpredictable.”  Nowhere is this more true than within pharma marketing.

b2769d664901f1f596cea27d478fd2d1POST SUMMARY: To say that 2014 has been a challenging year for pharma would be an understatement.  Budget cuts are kicking in and 86% of Rx’s are now generic medications while sales and marketing budgets have hit a dead end.  More than that a lot of very talented and good DTC marketing people have left the industry because job satisfaction is a lot more important than a paycheck.