POST SUMMARY: As the economy continues to improve more people are quitting their jobs to move to better jobs and no, it’s not always about more money.
Category Archive: Working in the industry
One of the questions I get asked and asked again is “why haven’t most pharma companies changes in their approach to DTC and digital marketing?”. The answer to this is complex, but at its heart most major consulting research has indicated that time and time again pharma is a laggard when it comes to change and hiring people who can really question current thinking when it comes to meeting the needs of consumers of healthcare.
POST SUMMARY: Sometime, I think in the late 90’s, health care became a big business and in doing so started a pattern of putting sales ahead of patients when making critical decisions.
POST SUMMARY: The chief executive of Sanofi, Christopher Viehbacher, was fired this week by the French drug maker, but although his performance as CEO was admirable the key reason for his ouster was both a failure to communicate and a clash of cultures.
POST SUMMARY: When it comes to investing in R&D “Wall Street cares about the business model. We care less about changing the world,” said Laura Martin, an analyst with Needham & Company. Can the drug find the courage to invest more in R&D when it’s more about the balance sheet?
POST SUMMARY: While more CPG brands are building a digital marketing talent in-house and relying less on agencies most pharma companies are loosing digital marketers.
POST SUMMARY: Think! Think for yourself and think like a patient rather than taking data available online as a reason to implement an online marketing initiative.
POST SUMMARY: If you’re not making mistakes, then you’re not doing anything. Pharma marketing cannot evolve and be a required company specialty if marketers work in an environment of “fear” and looking at patients as sales targets.