Talking about what others are afraid to say
Pharma has invested heavily in Medical Science Liaisons, hiring highly educated scientific professionals to engage physicians on increasingly complex therapies. Then it often does something remarkably unsophisticated: it measures their …
Pharma Is Measuring MSLs Wrong Read More
HHS’s SURPASS program could fundamentally reshape drug development by replacing rigid Phase I–III trials with adaptive, “phaseless” studies that use real-time data analysis, automation, shared controls, and predictive modeling. The …
SURPASS May Change How We Run Clinical Trials. It may also make them less reliable. Read More
Despite years of tighter compliance rules, restricted physician access, and massive investment in digital engagement, pharma sales representatives remain relevant because physicians still value useful human interaction with industry. The …
Why The Pharma Sales Rep Isn’t Dead. Read More
DTC pharma marketing is rapidly evolving from an advertising function into a patient-access and experience function. Generative AI, telehealth, e-commerce, streaming media, and changing patient expectations mean DTC teams increasingly …
Getting Your Non-DTC Colleagues Up to Speed on DTC Marketing Read More
The GLP-1 market has swept over the world like a new gold rush, but challenges remain, including high discontinuation rates as well as employers and insurers denying coverage. Is the …
The Future & Challenges Of The GLP-1 Market Read More
For the last decade, it felt like experience was something you wanted to avoid. Why pay more for someone who knows more? Someone who could push back on those above …
Pharma Remembers the Value of Experience Read More
Knowledge is power, but too many DTC marketers may have the wrong type of knowledge. Market research may ask the wrong questions because you need to understand behavior that isn’t …
The Best Way To Develop DTC Plans Read More
More employees at Bristol Myers Squibb are losing their jobs. 256, to be exact. I think we know BMS is cutting. The question is how much more they will they …
How much more cutting will BMS do before they cut into the business? Read More