If pharma companies do not join the digital dialogue and influence the conversation, they will lose an opportunity to shape it, and they may be put on the defensive trying…
Category: Trends in consumer healthcare marketing
The perils of empowered patients
POST SUMMARY: Not only do patients have to worry about which drug company paid their physician, they need to determine if their generic drug is the same as the branded…
Drug companies should build their own online communities
When it comes to healthcare treatment options patients want to know what to expect and they trust each other a hell of a lot more than advertisers. In fact 80%…
5 things pharma digital marketing needs to do before social media
While we await final social media marketing guidelines from the FDA there are a number of basic digital marketing initiatives that eMarketing and brand teams should be doing 1st before…
Quality of life & prescription drugs
This week, among the many press releases I receive, was some information that indicated that cancer patients would choose less aggressive treatments because of potential side effects. This tells me…
Multichannel pharma marketing
Pharma see’s digital as a strategic way to reduce costs and increase marketing efficiencies and , with some investment, that thesis can be validated. However today’s consumer and physicians have…