KEY TAKEAWAY: Today, 1 in 20 searches on Google is for health-related information.Digital engagement is now a fundamental part of how patients, caregivers, physicians, pharmacists, and others live their lives and there are multiple opportunities for pharma that require organizational shifts.
Category Archive: Trends in consumer healthcare marketing
KEY TAKEAWAY: The anger at pharma companies is not based, for the most part, on facts, but rather is the channeling of consumer/voter anger. Pharma companies banding together to “win over” elected officials ignores patients who, more and more, are consumers of healthcare and making choices based on, what they feel, is best for them.
KEY TAKEAWAY: While pharma dabbles in mobile apps there are too many other things that DTC marketers should do to ensure they are part of the conversation.
If pharma companies do not join the digital dialogue and influence the conversation, they will lose an opportunity to shape it, and they may be put on the defensive trying to refute the statements made by those that do take part.
POST SUMMARY: Not only do patients have to worry about which drug company paid their physician, they need to determine if their generic drug is the same as the branded equivalent and if their insurance company will allow their doctor to write for a specific medication. What is pharma doing to help patients navigate the complex world of empowered patient choices?