Lessons from EHR’s and Affordable Care Act website

fpm20070300p26-uf1 It is a mandate that requires physicians to transition to computerized versions of patients’ paper charts by 2015, according to healthit.gov, and is another unfortunate arm of the Affordable Care Act.  Doctors who don’t jump on board will lose 2 percent of their Medicare reimbursements starting in 2017. The government believes that electronic medical records will save Medicare funds and improve patient care.  According to the small-scale study of one ED, physicians spent 44% of their time entering data in their EHR. They spent 28% of their time in direct patient care, 12% reviewing test results and records, 13% in discussion with colleagues, and 3% on other activities. Continue reading

Is the future of pharma marketing all online ?

digitalpharmaWe have all seen the data: physicians are spending more time online and consumers are turning to the Internet for health information in greater numbers.  At the same time sales people are spending less time with physicians, more and more magazines are going to online editions and consumers are time-shifting prime time programming to watch TV shows when THEIR schedule permits.   So then is all of pharma marketing offline marketing on life support ? Continue reading

How are consumers using social media for health?

pewinternetAccording to  Pew Internet as of May 2013, almost three quarters (72%) of online U.S. adults use social networking sites, up from 67% in late 2012. When we first started asking about social networking sites in February 2005, just 8% of online adults said they used social networking sites. In addition six out of ten internet users ages 50-64 are social networking site users, as are 43% of those ages 65 and older. However there is a huge difference between actually posting on a social media site versus reading others posts. Continue reading